Be sure to Click LIKE at the bottom of this article, and share it everywhere!! By Craig Andresen – The National Patriot and Right Side Patriots – Commentary

The Hongkong and Shanghai Banking Corporation, otherwise known as the HSBC has downgraded Anheuser-Busch InBev stock to hold amid a “crisis” following Bud Light’s marketing campaign featuring transgender activist Dylan Mulvaney.

According to Carlos Laboy, the managing director at HSBC’s global beverage sector, “There are deeper problems than ABI admit.”

Gee…ya think?

The most recent figures show that Bud Light sales are off better than 26% over last year, and the plunge didn’t start until the self-inflicted disaster of Bud Light’s partnership with Dylan Mulvaney. That raises a couple of good questions. How did Anheuser-Busch get the risk assessment so terribly wrong, and are they hiring the best people in their marketing department to gauge risk vs reward?

Obviously, as I have stated in three previous commentaries, with the hiring of Alissa Heinerscheid, a woke liberal arts indoctrinated VP of marketing, Anheuser-Busch got exactly what they had coming. Furthermore, after firing Heinerscheid, or putting her on what sure seems like a permanent “leave of absence,” the same people that made the disastrous decision to hire her in the first place set about trying to fix their own mistake by committing more and more mistakes.

So, how did Anheuser-Busch and Bud Light get into this situation to begin with?

Simply put…ESG.

ESG stands for Environment and Social Governance, and it is the liberal acronym for equity over common sense. It is, in effect, common core financing lorded over by virtually all of the world’s biggest banking institutions.

Just a couple of years ago, Anheuser-Busch entered into a deal with the devil so to speak when they went after, and received a $10 BILLION dollar Sustainability Linked Loan Revolving Credit Facility which replaced the company’s existing credit facility. New financing…new rules, and since the new credit facility was woke, so too are their rules.

To be clear, the sustainability aspect of the new woke rules center around being green with everything from packaging to brewing and use of renewable sources of energy, but there is another aspect not to be ignored when it comes to new woke financing rules, and that is a company’s corporate equality index score, or CEI.

Through the new Anheuser-Busch finance facility mentioned above, financing is provided by  a consortium of 26 leading global financial institutions, with ING and Santander acting as Joint Sustainability Coordinators, and both those organizations are amongst the most woke such groups on the planet. To them, equity is as big if not bigger in terms of guaranteeing financing than being green. That makes Anheuser-Busch’s CEI key to getting the dollars AB-Inbev needs when they need them.

And who exactly oversees a company’s CEI score? Well, that would be the Human Rights Campaign, the largest LGBTQ+ political lobbying group in the world.

The LGBTQ+ community comprises what…maybe 5% of the entire American population? So how does a Chihuahua in a world of Great Danes fund such a powerful lobby that they’re able to ride herd over the big dogs? They find a Chihuahua with the financial equivalent of a nuclear armed bank account, a hair trigger, and a bent for destroying the American way of life by any means necessary including imposing economic ruin on any company unwilling to bow down to the liberal woke agenda.

So…who is the nuclear armed Chihuahua?

That would be none other than the primary source of funding for the “Human Rights Campaign,” the “Open Society Foundation” operated by…George Soros.

How pervasive is the HRC in the business world? Well, last year Fifteen of the top twenty Fortune-ranked companies received 100% ratings from the HRC making them the “Best Place To Work For LGBTQ Equality.” In fact, better than 840 US companies racked up high CEI scores, according to the latest report, and the higher the score, the better the rate on financial loans any company can receive. Score low, or don’t play the game, and it won’t be long before the Great Danes of the business world can’t get the capitol they need to grow, or survive.

Remember, Anheuser-Busch, via their $10 billion dollar financial stake is beholden to not only the ESG green energy leftist agenda, but also beholden to the George Soros funded “Human Rights Campaign” and their woke gender rules, and that deal with the business devil means play ball, or dry up.

By the way, according to the NY Post, “The HRC, which was formed in 1980 and started the CEI in 2002, is led by Kelley Robinson who was named as president in 2022 and worked as a political organizer for Barack Obama’s 2008 presidential campaign.”

So, what are the HRC gender rules that Anheuser-Busch has to play by?Make no mistake. This is a shake-down not at all unlike what you would expect from an organized crime syndicate, and the “rules” aren’t suggestions, they are demands, and the HRC sends goons out to companies and corporations to enforce the rules…or else…you lose your CEI score, and with it, your ability to borrow money and do business.

In my opinion, what we’re seeing now within our national economy is being directed by Soros as the puppet master pulling Obama’s strings while Joe Biden dances at the end of strings being manipulated by Obama.. Soros has made no bones about wanting to destroy the American economy. After all, he’s done it in other parts of the world. Printing more money, and spending more has driven inflation through the roof, while other factors directed by the Biden puppet, in my opinion, by having his strings pulled by Soros, included shuttering businesses during the COVID debacle.

While the government, primarily in blue states, forced small businesses to shut their doors, and in turn, forced workers out of work and onto the government dole, large businesses remained open. Why? Because small businesses by and large do not seek financing from giant world financial institutions and therefore can’t be controlled by ESG and CEI demands thus eliminating small businesses and jobs while big businesses DO finance via ESG and CEI oriented institutions and can be controlled in that manner.

That, I believe, is where the downfall of Anheuser-Busch and Bud Light began.

AB-Inbev made that $10 billion dollar deal with the business devil two years ago making themselves beholding to the rules and whims of the left’s woke ESG and CEI agendas and to keep their scores high, and their borrowing rates low enough to continue doing business, they had to placate their stake-holders while ignoring their loyal brand customers, and making matters even worse, the pressure has been applied to AB-Inbev from both ends. I’ve already laid out the stake-holder end of the clamp, but on the share-holder side, outfits like assets manager BlackRock, along with Vanguard and State Street Bank are among the top shareholders of most American publicly-traded corporations including Anheuser-Busch, and those outfits are also huge proponents of ESG and CEI rules.

Put simply, when you’re a woke majority share-holder in a publicly traded company you can squeeze out the small, retirement type of investors because all their shares don’t add up to your shares when it comes time to vote on policy decisions.

Here it is in a nutshell…Anheuser-Busch made their own bed when they got into bed with woke financial systems to the tune of $10 billion dollars, and in order to keep their financials in order via low rates, they had no choice, given the organized crime styled shakedowns but to hire a marketing VP that would follow the woke liberal agenda. To click the LGBTQ+ box, that woke VP of marketing, Alissa Heinerscheid had to bring a man pretending to be a woman with a highly visible social media profile on board regardless of what might happen to the brand, and she convinced those in the AB-Inbev corner offices that the risk would be minimal.

It wasn’t, and market share began to tank immediately.

Bud Light executives tried to stem the financial bleeding with a hasty, and condescending patriotic ad, and when that failed, they put Alissa Heinerscheid on a leave of most likely permanent absence but that didn’t work either, as the damage had already been done. The next step in stupidity saw AB-Inbev going to Washington DC for assistance from conservative consultants thus pissing off the liberal political demographic after having pissed off conservative anti-woke once loyal customers. That was followed by the worst idea yet in giving their own employees a free case of Bud Light as an apology to them while maintaining their back-turned approach to former consumers of their product.

Meanwhile, the virtual firing of Alissa Heinerscheid, and their limp attempt to win back customers resulted in a hissy-fit from the LGBTQ+ crowd led by that crowd’s primary financier, George Soros and boycotts from the LGBTQ+ community.

Neither the stake-holders nor the majority share-holders, woke organizations all give a rat’s ass how far the numbers for Bud Light and AB-Inbev plummet because, just as is the case with any organized crime styled shakedown, somebody has to serve as the example of what happens when you don’t play along with the shakedown to keep other companies and/or corporations in line, and following the rules lest they suffer the same financial fate as Anheuser-Busch.

As for the average investor, those who own stock in Anheuser-Busch via retirement accounts or low to mid-level stock portfolios, there is little if anything they can do to change the company’s agenda, but the once loyal and now former customers of the brand are casting their votes at the cash register by buyng other brands which should serve as a warning to other corporations thinking of making similar deals with the financial devil.

So, who is in the hot seat? Anheuser-Busch executives. If they can’t find a way to toe the woke line, the majority share-holders and stake-holders will vote them out because their bottom line in not the financial bottom line, it’s the woke line and that’s all that matters to the ilk of George Soros.

Meanwhile, for his part, Dylan Mulvaney is trying to portray himself as a victim in all of this. Recently, Mulvaney shared that, “Now there are hundreds of thousands of people that do not like me, and I still sometimes can’t sleep, but it in a weird way has been a blessing to sort of break that people-pleasing mentality.”

Oh, poor Mr. Mulvaney…shedding crocodile tears all the way to his bank having raked in millions of dollars pretending to be a woman, pretending to be offended by those who know he’s a man, and now pretending to be traumatized by those who believe in reality rather than in his fraud.

What’s happening to Bud Light is exactly what happens when you try to “fundamentally transform America” by forcing dystopia by demanding dysphoria be accepted as reality as a weapon with which to beat the populous into submission.

If those of us based in reality shove harder than the dystopics push, eventually this will become a passing, failed experiment in social re-engineering.

Shake the cages hard enough, and the shakedown will come to an end.

Copyright © 2021 Craig Andresen / thenationalpatriot.com all rights reserved

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For more political commentary please visit my RIGHT SIDE PATRIOTS partner Diane Sori’s blog The Patriot Factor to read her latest article America’s Nightmare #44 Times Over

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RIGHT SIDE PATRIOTS…LIVE! 

Tomorrow, Tuesday, May 16th, from 7-8:30pm EST, RIGHT SIDE PATRIOTS Craig Andresen and Diane Sori discuss ‘America’s Nightmare #44 Times Over’; ”Bud Light and the Woke Dystopian Shakedown’; and important news of the day. Hope you can tune in to RIGHT SIDE PATRIOTS on https://rspradio1.com. Click ‘LISTEN LIVE’ starting at 6:50 pm EST with show beginning at 7pm EST.